LG Genius Homes

Not only smart - but genius

Cancers figure among the leading causes of morbidity and mortality worldwide, with approximately 14 million new cases and 8.2 million cancer related deaths around the world. The number of new cases is expected to rise by about 70% over the next 2 decades. To cure cancer and move forward with science, research need more processing power to operate.
Meanwhile, our homes are continuously getting smarter, with a number of 25 billion connected devices worldwide. Devices with one vital thing in common: potential processing power.
Solution: LG is a company based around the desire to create a happier, better life through technology allready proving this with their devices for smart homes. With LG Genius Homes - LG will connect your smart devices to research facilities and donate the processing power from the small computers to the research on cancer. For the most part of the day our devices are resting and not using the full capacity of the computer. This is the perfect time for your home to contribute with it's processing power. 
By creating not only smart homes, but genius, LG can help us to accelerate the research on cancer.
Thats how LG will continue to create a happier, better life through technology.


Filip Myringer, Art director
Linnéa Björkman, Digital strategist
Victor Bjurhall, Production